Second grill
68 → 92 in 4 days.
4
locks opened
0
still there
4
new
92
Well done
was 68 · +24
Round 2 of 2 · finalLevel up

What we read · 1 Oct, 14:32
“The page is polished and clear, but relies on fictional data instead of real-world proof.”
Level 4 of 4 · Well done
up from Cooked
round 1: 68
now 92
Raw 0–39UndercookedCooked 60Well done 80
4 of 5
locks opened
+24
this round
92
final score · Well done
Badges
- ✓First grill
- ✓Cooked — reached 60
- ✓Well done — reached 80new
- ✓Before and after — +24new
What moved, and what is left
Fatal · they leave before they understandCostly · they understand and still leaveDrag · it works, and could work better
Opened since round 1 the test behind it now passes
- “absence of product images”+3.1Proof · P3 fail → pass · Proof 39 → 56
- “"First paid pack for a marketer or solo operator"”+11.0Audience · A1 partial → pass · Audience 39 → 100
- “"AI assistants answer buyer questions without a classic SERP"”Audience · A3 fail → pass · Audience 39 → 100
- “Plans section”+10.4Offer · O4 fail → pass · Offer 64 → 100
New this round
- Potential problem
“"The demo report for Northline Studio, a fictional brand"”
A stranger cannot verify if the tool works on real-world data or just generates plausible-looking mockups.
Proposalyou decideAReplace the fictional demo with a real report from an actual client, even if the brand name is anonymized. - Potential problem
“absence of testimonials or case studies”
The lack of third-party validation makes the tool a risky bet for professional agencies.
Proposalyou decideAAdd one case study showing a brand's visibility score increasing after implementing content changes. - Potential problem
“"Code FIRST100 is entered on the payment page"”
The launch incentive is buried in a paragraph of fine print, reducing its conversion power.
Proposalyou decideAMove the FIRST100 discount code to a highlighted badge or banner above the pricing tiers. - Potential problem
“"Create account"”
The CTA describes a chore (registration) rather than the immediate value the user wants.
Proposalyou decideAChange the button label to "Start my first check".
Don’t break these
The first viewport immediately identifies the audience and the specific pain point.
The pricing tiers are legible and the 'no card' free trial removes entry friction.
The four axes
Every point comes from a test. Open a row, or read the rubric.
Clarity35% of the score5100
5
5 passed · 0 partial · 0 failed → 100. Weighted at 35%, this contributes 35.0 of the overall 92.
Audience18% of the score4100was 39
4
4 passed · 0 partial · 0 failed → 100. Weighted at 18%, this contributes 18.0 of the overall 92.
Offer29% of the score5100was 64
5
5 passed · 0 partial · 0 failed → 100. Weighted at 29%, this contributes 29.0 of the overall 92.
Proof18% of the score3156was 39
31
3 passed · 0 partial · 1 failed → 56. Weighted at 18%, this contributes 10.1 of the overall 92.
35.0 + 18.0 + 29.0 + 10.1 = 92.1 → 92.
Full page read.
Every grill of this page
- 1 of 268Cooked27 Sept 2026
- 2 of 292Well done1 Oct 2026+24You are here
This grillShareShare 68 → 92
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