Skip to content

P3 · The product is visible

One of the 18 tests every grill uses. Proof is 18% of the score.

The test, as the critic reads it

Can you see the actual product, not an illustration of it? If what is sold has no interface to show — a consultancy, an agency, a service — mark this as not applying rather than guessing. For those, evidence of the work itself (a case study, a named client, a sample deliverable) is judged under P1 and P2.

It is scored pass, partial or fail, and it can be marked as not applying. Every finding filed under it quotes the page. The whole checklist is on one page.

How real pages did

Of the 23 public launches judged on it, as of 1 Oct 2026: 21 passed, 1 partly passed, 1 failed. That is a small sample, from the record, not a survey.

Pages that missed it

Pages that passed

See whether your page passes The product is visible.

Free. No card.