The recordGrill · 16 Oct, 20:42 · Round 1 of 2
Explore the Solana ecosystem landing page review
18
Raw
“Nothing from the directory is on the page, so visitors asked to explore have no reason to.”
What we read, 16 Oct at 20:42, at laptop width.
Clarity35%
49
+17.1 · 2 of 5 pass
Audience18%
0
+0.0 · 0 of 4 pass
Offer29%
1
+0.3 · 0 of 5 pass
Proof18%
2
+0.4 · 0 of 4 pass
The sum 17.8, so
18
First grill
Seven things to fix before launch day.
7
to fix
2
strengths
7 to fix
What will go wrong on launch day.
Fatal · they leave before they understandCostly · they understand and still leaveDrag · it works, and could work better
“Not one company, protocol or app from the directory appears on the page”
A visitor told to "Explore" sees nothing to explore, cannot judge whether the directory is any good, and leaves.
Proposalsyou decide which, if anyAShow six featured projects under the buttons: logo, name, category and one line each, linking to their pages.BShow the directory's categories as cards with how many projects each holds, so the size is visible at a glance.“"Find the best companies, protocols, and apps building on Solana"”
Investors, developers and newcomers, all listed in the footer, each read it unsure whether the page is for them.
Proposalsyou decide which, if anyAName the reader you serve first in the subheading, e.g. "for investors sizing up Solana projects".BUnder the hero, give each footer audience its own entry: New to crypto, Investors, Developers.“Two buttons, "Explore" and "Learn"”
Neither label says where it leads, so the visitor guesses between a directory and a course, or clicks neither.
Proposalyou decideLabel each button by where it goes, e.g. "Browse all projects" and "Start with Solana basics".“No price, and no word that browsing is free, next to "Sign In"”
A visitor who sees a sign-in link and no price assumes a paywall or an account wall and does not click.
Proposalyou decideIf it is true, add "Free, no account needed" directly under the two buttons.“"Explore the Solana ecosystem"”
The headline names an activity, not a result, so the reader learns what to do here but not what they gain.
Proposalyou decideHeadline the result for your reader, e.g. which Solana projects are worth their time, money or code.“No problem stated before "Explore"”
A reader who does not already feel lost in Solana gets no reason to start browsing.
Proposalyou decideAdd one line before the buttons naming the problem you solve, in the words your readers use for it.“"the best" in "Find the best companies, protocols, and apps"”
A sceptical crypto reader discounts "best" with no stated method, and trusts the rest of the page less.
Proposalyou decideSay in one line how projects are chosen or ranked, or drop "the best".
2 strengths
Don’t break these.
- "Solana" is in the headline, so the chain is clear in the first second: keep it there.
- One dark primary button, "Explore", stands apart from the lighter "Learn": keep one button clearly first.
22 points to Undercooked
Level 1 of 4 Raw
all open: 40
now 18
0406080
7
locks on this page
+22
points in reach
40
could reach · Undercooked
Badges
- ✓First grill
- Cooked — reach 60
- Well done — reach 80
- Before and after — finish round 2
Clarity35% of the score2349
23
C1
"Explore the Solana ecosystem" over "Find the best companies, protocols, and apps building on Solana", with Directory in the menu: a directory of Solana projects.
pass
pass
C2
"Find the best companies, protocols, and apps" says what you can do here, not what you get out of it or what you decide afterwards.
partial
partial
C3
"Explore the Solana ecosystem" uses no invented nouns or hype adjectives; "ecosystem" and "protocols" are the audience's own words.
pass
pass
C4
Two equal destinations in the first viewport, "Explore" and "Learn", plus Learn, Directory and Blog in the menu: a directory and a course compete.
partial
partial
C5
"Explore" is the dark primary button, but neither "Explore" nor "Learn" says where it leads or what you will see.
partial
partial
2 passed · 3 partial · 0 failed → 49. Weighted at 35%, this contributes 17.1 of the overall 18.
Audience18% of the score40
4
A1
No reader is named in the hero; only the footer lists "New To Crypto", "Investors" and "Developers" as separate links.
fail
fail
A2
No problem is described in anyone's words; the page has one sentence, about the directory.
fail
fail
A4
The page addresses no one, so it cannot be addressing whoever pays, whether that is a reader or a listed project.
fail
fail
0 passed · 0 partial · 4 failed → 0. Weighted at 18%, this contributes 0.0 of the overall 18.
Offer29% of the score141
14
O1
No price and no statement that browsing is free anywhere on the page, next to a "Sign In" link.
fail
fail
O2
No plans or options are shown, so a visitor cannot tell what they would get or whether there is more behind "Sign In".
fail
fail
O4
Nothing gives a reason to look today rather than bookmark: no new listings, no date, nothing that changes.
fail
fail
0 passed · 1 partial · 4 failed → 1. Weighted at 29%, this contributes 0.3 of the overall 18.
Proof18% of the score132
13
P1
No numbers, no named projects, no screenshot of the directory: the hero holds a heading, one line and two buttons.
fail
fail
P3
The directory itself never appears on the homepage; not one company, protocol or app is shown.
fail
fail
P4
Nothing is overclaimed except "the best", which no ranking, criterion or source on the page supports.
partial
partial
0 passed · 1 partial · 3 failed → 2. Weighted at 18%, this contributes 0.4 of the overall 18.
17.1 + 0.0 + 0.3 + 0.4 = 17.8 → 18.
Full page read: the homepage holds a heading, one line and two buttons. The menu and footer links were seen in the screenshots.
This grillShareShare the score
Your launch, read the same way.
Free. No card.