A2 · Their words
One of the 18 tests every grill uses. Audience is 18% of the score.
The test, as the critic reads it
Does the copy use the words that audience uses about their problem, not the words the founder uses about the solution?
It is scored pass, partial or fail, and it can be marked as not applying. Every finding filed under it quotes the page. The whole checklist is on one page.
How real pages did
Of the 23 public launches judged on it, as of 1 Oct 2026: 19 passed, 4 partly passed, 0 failed. That is a small sample, from the record, not a survey.
Pages that missed it
- plume.koumastudio.compartly passed · 66 Cooked · 1 Oct 2026
"lands interviews" and "ATS-friendly" are user-centric; "polished document" is founder-centric.
- StackContextpartly passed · 41 Undercooked · 27 Sept 2026
"reproducible bug report" is user-speak; "Browser context" is founder-speak.
- MyKaydpartly passed · 51 Undercooked · 26 Sept 2026
Customer feedback
- PitchBuddypartly passed · 60 Cooked · 15 Sept 2026
"pitches, presentations, interviews" are generic terms
Pages that passed
- Flouiepassed · 59 Undercooked · 1 Oct 2026
"dump 10-second thoughts or messy feelings"
- Nektarpassed · 68 Cooked · 1 Oct 2026
"Target 7.0", "True / False / Not Given", "adaptive format"
- Grow Your Audience on Xpassed · 63 Cooked · 1 Oct 2026
"I post, but I don't know what's working."