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A4 · The payer

One of the 18 tests every grill uses. Audience is 18% of the score.

The test, as the critic reads it

Is the person addressed the one who would pay, or is it the user of a thing someone else buys?

It is scored pass, partial or fail, and it can be marked as not applying. Every finding filed under it quotes the page. The whole checklist is on one page.

How real pages did

Of the 23 public launches judged on it, as of 1 Oct 2026: 22 passed, 1 partly passed, 0 failed. That is a small sample, from the record, not a survey.

Pages that missed it

Pages that passed

See whether your page passes The payer.

Free. No card.