First grill
Four things to fix before launch day.
4
to fix
2
strengths
57
Undercooked
Round 1 of 2
What we read · 20 Oct, 14:29
“The page describes its features but never states the player's pain, risking a 'nice to have' bounce.”
Level 2 of 4 · Undercooked
3 points to Cooked
all open: 100
now 57
Raw 0–39UndercookedCooked 60Well done 80
4
locks on this page
+43
points in reach
100
could reach · Well done
Badges
- ✓First grill
- Cooked — reach 60
- Well done — reach 80
- Before and after — finish round 2
What will go wrong on launch day
Fatal · they leave before they understandCostly · they understand and still leaveDrag · it works, and could work better
- Potential problem
“"Your companion guide."”
A stranger sees a product label instead of a result and doesn't know how their life improves.
Proposalyou decideAReplace the headline with the primary outcome, e.g., "Optimize your AION 2 pet stats and collection." - Potential problem
“First viewport starts with "AION 2 Pets"”
The visitor isn't reminded of the frustration of manual tracking before being offered the solution.
Proposalyou decideAAdd a pain-focused lead-in line: "Stop guessing where pet souls spawn." - Potential problem
“"Explore 206 AION 2 pets. Compare genus rewards, find pet soul farming locations, and plan your Insight upgrades."”
The first viewport promises three different tools, splitting the visitor's focus.
Proposalyou decideALead with the library as the main promise; list the map and planner as supporting features. - Potential problem
“No time-sensitive call to action”
Visitors bookmark the page for 'later' and never return.
Proposalyou decideAAdd a 'Latest Update' badge highlighting a specific new pet or patch added this week.
Don’t break these
The use of symbols (↓ and ↗) in CTAs clearly distinguishes between on-page jumps and external links.
The proof is specific and honest, using exact counts of pets and mapped locations.
The four axes
Every point comes from a test. Open a row, or read the rubric.
Clarity35% of the score3236
32
C4
"Explore 206 AION 2 pets. Compare genus rewards, find pet soul farming locations, and plan your Insight upgrades."
fail
fail
3 passed · 0 partial · 2 failed → 36. Weighted at 35%, this contributes 12.6 of the overall 57.
Audience18% of the score3156
31
3 passed · 0 partial · 1 failed → 56. Weighted at 18%, this contributes 10.1 of the overall 57.
Offer29% of the score31156
311
3 passed · 0 partial · 1 failed · 1 not applicable, removed from the count → 56. Weighted at 29%, this contributes 16.2 of the overall 57.
12.6 + 10.1 + 16.2 + 18.0 = 56.9 → 57.
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