
“A contradiction in the record's count makes the proof feel fabricated, undermining the tool's core promise.”
Level 4 of 4 · Well done
- ✓First grill
- ✓Cooked — reached 60
- ✓Well done — reached 80new
- ✓Before and after — +20new
What moved, and what is left
Opened since round 1 the test behind it now passes
- Button labeled 'Grill it' next to a URL input+6.7Clarity · C5 partial → pass · Clarity 81 → 100
- Free. No card, public by default.+24.4Offer · O1 fail → pass · Offer 16 → 100
- Only one tier (Free) is offeredOffer · O2 fail → pass · Offer 16 → 100
- Targeting 'the week before launch' creates a natural deadline for the userOffer · O4 partial → pass · Offer 16 → 100
Still shut the same words are still on the page
- DragClaritystill therePotential problem
“Input field with placeholder "yourlaunch.com"”
Users rely on placeholders which disappear on type; a missing label is a minor accessibility and UX friction.
Proposalyou decideAAdd a visible label 'Your launch page URL' above the input field.
New this round
- FatalProofnewPotential problem
“"2 launches graded so far" vs 3 cards displayed”
A visitor sees the math does not add up and assumes the 'record' is manually faked or the product is broken.
Proposalyou decideAUpdate the count to '3 launches graded so far' and the link to 'See all 3' to match the UI. - CostlyAudiencenewPotential problem
“"Not a cheerleader. Not a copy polisher." section”
The most compelling argument for the product is buried at the bottom, meaning visitors must be convinced by the tool before they are convinced they have a problem.
Proposalyou decideAMove the 'Not a cheerleader' comparison table directly under the hero sub-headline. - CostlyProofnewPotential problem
“The record shows 2 LaunchGrill cards and 1 external card”
The proof looks like a vanity project rather than a tool used by others.
Proposalyou decideAAdd three external launches to the record so self-grills are the minority.
Don’t break these
The four axes
Every point comes from a test. Open a row, or read the rubric.
Clarity35% of the score5100was 81
Audience18% of the score3156was 100
Offer29% of the score5100was 16
Proof18% of the score3156was 77
Every grill of this page
- 1 of 264Cooked7 Sept 2026
- 2 of 284Well done7 Sept 2026+20You are here
Grill your launch before your customers do.
Free. No card.