Firetower

What will go wrong on launch day

1. CostlyAudience · A3 failup to +6.8

   Potential problem

   “Run any coding agent, on your own servers, from anywhere.”

   A visitor doesn't feel the pain of agent instability before being offered the solution, reducing urgency.

   Proposalyou decide

   ALead with the frustration of agents dying when a laptop closes or the wait for long tasks.
2. DragAudience · A1 partialup to +3.1

   Potential problem

   “Run any coding agent...”

   The tool feels like a general utility rather than a specific solution for a specific type of developer.

   Proposalyou decide

   AAdd a 'For...' line, e.g., 'For developers who want their agents to run 24/7 without a laptop open.'
3. DragOffer · O4 failup to +10.4

   Potential problem

   “No time-limited offer or 'early adopter' call.”

   Visitors bookmark the page and never return because there is no cost to waiting.

   Proposalyou decide

   ACreate a 'Beta' or 'Early Adopter' milestone to encourage immediate installation and feedback.
4. DragClarity · C2 pass

   Potential problem

   “it tells you the moment it stops being useful without you.”

   'Stops being useful' is vague; the user doesn't know if this means an error, completion, or a hang.

   Proposalyou decide

   AReplace with a concrete event, e.g., 'it notifies you the second the agent hits a blocker or finishes the PR.'

Don’t break these

The four axes

Every point comes from a test. Open a row, or read the rubric.