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First grill
Four things to fix before launch day.
4
to fix
2
strengths

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Zenovay

Visit zenovay.com/en
Grill · 20 Sept
78
Cooked
Round 1 of 2
First viewport of Zenovay as captured
What we read · 20 Sept, 15:00

“The page is a polished product demo that lacks the social proof to prove it works for others.” 

Level 3 of 4 · Cooked

2 points to Well done
all open: 100
now 78
Raw 0–39UndercookedCooked 60Well done 80
4
locks on this page
+22
points in reach
100
could reach · Well done
Badges
  • ✓First grill
  • ✓Cooked — reached 60
  • Well done — reach 80
  • Before and after — finish round 2

What will go wrong on launch day

Fatal · they leave before they understandCostly · they understand and still leaveDrag · it works, and could work better
  1. CostlyProof · P2 failup to +7.9
    Potential problem
    “"Why teams switch" section”

    A visitor sees a list of features rebranded as testimonials and doubts the product's actual market adoption.

    Proposalyou decide
    AReplace the four feature blocks with four specific customer quotes naming their company and the revenue result.
  2. DragOffer · O4 failup to +10.4
    Potential problem
    “Pricing section”

    There is no incentive to sign up today versus next month, increasing the bounce rate of interested visitors.

    Proposalyou decide
    AAdd a limited-time launch discount for the first 3 months of the Pro plan.
  3. DragProof · P2 failup to +7.9
    Potential problem
    “"The dip in september was a flat month after a price test rolled back."”

    The specific detail feels like a scripted demo case rather than a real business insight.

    Proposalyou decide
    AUse a real-world anonymized case study: "How [Company X] used this view to identify a 12% leak."
  4. DragAudience · A1 partialup to +4.1
    Potential problem
    “"FoundersDevelopersMarketing TeamsAgenciesBusiness TeamsWebsite Owners"”

    By claiming to be for everyone from devs to agencies, the specific value for the payer is diluted.

    Proposalyou decide
    APick the primary payer (e.g., Founders) as the lead and move others to a "Also used by" list.

Don’t break these

The headline "Pageviews don’t pay you. Zenovay shows what does." is a high-converting hook.
The "A working dashboard. Not a screenshot" interactive demo provides immediate product confidence.

The four axes

Every point comes from a test. Open a row, or read the rubric.

Clarity35% of the score
100
C1
"Real-time analytics"
pass
C2
"fund the channels that earn and drop the ones that never will"
pass
C3
Headline and sub-headline are free of adjectives like 'seamless' or 'powerful'.
pass
C4
First viewport focuses exclusively on revenue attribution.
pass
C5
"Start free" button
pass
5 passed · 0 partial · 0 failed → 100. Weighted at 35%, this contributes 35.0 of the overall 78.
Audience18% of the score
77
A1
"FoundersDevelopersMarketing TeamsAgenciesBusiness TeamsWebsite Owners"
partial
A2
"Pageviews don’t pay you"
pass
A3
Headline starts with the pain of non-paying pageviews before introducing the product.
pass
A4
Addresses founders and business owners who control the budget.
pass
3 passed · 1 partial · 0 failed → 77. Weighted at 18%, this contributes 13.9 of the overall 78.
Offer29% of the score
64
O1
Pricing section at the bottom and in the navigation.
pass
O2
Three clear tiers: Free, Pro, Scale.
pass
O3
€20/month is competitive for a combined analytics, heatmap, and replay tool.
pass
O4
Pricing section
fail
O5
"No credit card required"
pass
4 passed · 0 partial · 1 failed → 64. Weighted at 29%, this contributes 18.6 of the overall 78.
Proof18% of the score
56
P1
Interactive demo link and multiple product screenshots.
pass
P2
"Why teams switch" section
fail
P3
Extensive real UI screenshots throughout the page.
pass
P4
No exaggerated claims of 'thousands of users' for a new launch.
pass
3 passed · 0 partial · 1 failed → 56. Weighted at 18%, this contributes 10.1 of the overall 78.
35.0 + 13.9 + 18.6 + 10.1 = 77.5 → 78.
Full page read.
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