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First grill
Five things to fix before launch day.
5
to fix
2
strengths

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plume.koumastudio.com

Visit plume.koumastudio.com/en
Grill · 1 Oct
66
Cooked
Round 1 of 2
First viewport of plume.koumastudio.com as captured
What we read · 1 Oct, 15:15

“The page sells a polished tool but lacks the proof and targeting to convince a stranger.” 

Level 3 of 4 · Cooked

14 points to Well done
all open: 96
now 66
Raw 0–39UndercookedCooked 60Well done 80
5
locks on this page
+30
points in reach
96
could reach · Well done
Badges
  • ✓First grill
  • ✓Cooked — reached 60
  • Well done — reach 80
  • Before and after — finish round 2

What will go wrong on launch day

Fatal · they leave before they understandCostly · they understand and still leaveDrag · it works, and could work better
  1. CostlyProof · P2 failup to +7.9
    Potential problem
    “"The resume that lands interviews."”

    A skeptical visitor sees a bold claim without evidence and assumes the result is exaggerated.

    Proposalyou decide
    AAdd three testimonials with full names, LinkedIn links, and the specific job they landed.
  2. CostlyAudience · A3 failup to +4.5
    Potential problem
    “"The resume that lands interviews."”

    A visitor who isn't currently feeling the pain of formatting reads the result and ignores the tool.

    Proposalyou decide
    AAdd a section before 'How it works' describing the frustration of ATS filters and formatting.
  3. DragAudience · A1 failup to +4.5
    Potential problem
    “No audience named on the page”

    A user unsure if the tool fits their seniority level feels the product is too generic to trust.

    Proposalyou decide
    AAdd a 'Perfect for...' section naming specific career stages like 'Career switchers' or 'New grads'.
  4. DragOffer · O4 failup to +10.4
    Potential problem
    “"Free to create, Pro to go further."”

    A visitor interested in the tool bookmarks the page and never returns because there is no urgency.

    Proposalyou decide
    AIntroduce a limited-time launch discount for the first 100 Pro users.
  5. DragClarity · C5 pass
    Potential problem
    “"Create my resume" and "Browse models"”

    The visitor hesitates between two primary actions, slowing the path to account creation.

    Proposalyou decide
    AChange 'Browse models' to a secondary style (outline button) to prioritize account creation.

Don’t break these

The 'Import' section clearly explains the AI's role in reducing friction.
The 'Controls' section provides concrete evidence of the tool's power without using adjectives.

The four axes

Every point comes from a test. Open a row, or read the rubric.

Clarity35% of the score
100
C1
Title: "Free résumé builder"
pass
C2
"The resume that lands interviews."
pass
C3
Headline is free of jargon like 'seamless' or 'AI-driven'.
pass
C4
First viewport focuses solely on the resume outcome.
pass
C5
"Create my resume" button leads to sign-up.
pass
5 passed · 0 partial · 0 failed → 100. Weighted at 35%, this contributes 35.0 of the overall 66.
Audience18% of the score
14
A1
No specific audience named on the page.
fail
A2
"lands interviews" and "ATS-friendly" are user-centric; "polished document" is founder-centric.
partial
A3
The solution "The resume that lands interviews" appears before any problem is stated.
fail
A4
The copy addresses the job seeker who is also the payer.
pass
1 passed · 1 partial · 2 failed → 14. Weighted at 18%, this contributes 2.5 of the overall 66.
Offer29% of the score
64
O1
Pricing section is present on the page.
pass
O2
Clear distinction between Free (€0) and Pro (€4.99).
pass
O3
€4.99/month is aligned with similar AI-assisted productivity tools.
pass
O4
No launch price, limit, or cost of waiting stated.
fail
O5
"No credit card" and "cancel in two clicks".
pass
4 passed · 0 partial · 1 failed → 64. Weighted at 29%, this contributes 18.6 of the overall 66.
Proof18% of the score
56
P1
Screenshots of the actual editor and models.
pass
P2
No named users, specific numbers, or verifiable testimonials.
fail
P3
The product interface is visible throughout the page.
pass
P4
No exaggerated claims like "trusted by millions".
pass
3 passed · 0 partial · 1 failed → 56. Weighted at 18%, this contributes 10.1 of the overall 66.
35.0 + 2.5 + 18.6 + 10.1 = 66.2 → 66.
Full page read.
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