First grill
Five things to fix before launch day.
5
to fix
2
strengths
63
Cooked
Round 1 of 2
What we read · 14 Oct, 15:11
“The page proves the product works but hides the price, forcing buyers to leave to find the cost.”
Level 3 of 4 · Cooked
17 points to Well done
all open: 85
now 63
Raw 0–39UndercookedCooked 60Well done 80
5
locks on this page
+22
points in reach
85
could reach · Well done
Badges
- ✓First grill
- ✓Cooked — reached 60
- Well done — reach 80
- Before and after — finish round 2
What will go wrong on launch day
Fatal · they leave before they understandCostly · they understand and still leaveDrag · it works, and could work better
- Potential problem
“no pricing anywhere on the page”
a visitor interested in the tool leaves the page to find the cost and may not return
Proposalyou decideAAdd a pricing table or a 'Starting at $X' section before the footer - Potential problem
“Talent Assessment Tool That Brings the Right Candidates”
the first viewport describes the product, not who it is for, delaying the 'this is for me' moment
Proposalyou decideAAdd a target label above the headline, e.g., 'For HR Managers and Tech Leads' - Potential problem
“Brings the Right Candidates”
the outcome is too generic to trigger a strong emotional response from a stressed hiring manager
Proposalyou decideAReplace with a concrete result, e.g., 'Stop wasting hours on unqualified interviews' - Potential problem
“7-Days Free Trial”
there is no urgency to sign up today versus next month
Proposalyou decideAAdd a launch-specific incentive or a limit on free assessments for the first 100 users - DragClarity · C5 passPotential problem
“Get Started Free / Book a demo”
two competing primary actions in the hero create minor decision friction
Proposalyou decideAMake 'Get Started Free' the only filled button and 'Book a demo' an outline button
Don’t break these
The proof section with specific numbers (300+ companies, 400+ tests) is strong and should remain.
The use of real product screenshots instead of illustrations provides necessary credibility.
The four axes
Every point comes from a test. Open a row, or read the rubric.
Clarity35% of the score4181
41
4 passed · 1 partial · 0 failed → 81. Weighted at 35%, this contributes 28.4 of the overall 63.
Audience18% of the score3177
31
Offer29% of the score1139
113
1 passed · 1 partial · 3 failed → 9. Weighted at 29%, this contributes 2.6 of the overall 63.
Proof18% of the score4100
4
4 passed · 0 partial · 0 failed → 100. Weighted at 18%, this contributes 18.0 of the overall 63.
28.4 + 13.9 + 2.6 + 18.0 = 62.8 → 63.
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