First grill
Four things to fix before launch day.
4
to fix
2
strengths
Is this your launch? LaunchGrill started this grill because its founder asked, and the critic graded it like any other. Claim it and it moves to your account, and your re-grill opens 2 Oct, 15:15 UTC.
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68
Cooked
Round 1 of 2
What we read · 1 Oct, 15:15
“The page sells a clear routine but hides the cost, leaving the buyer guessing the price.”
Level 3 of 4 · Cooked
12 points to Well done
all open: 94
now 68
Raw 0–39UndercookedCooked 60Well done 80
4
locks on this page
+26
points in reach
94
could reach · Well done
Badges
- ✓First grill
- ✓Cooked — reached 60
- Well done — reach 80
- Before and after — finish round 2
What will go wrong on launch day
Fatal · they leave before they understandCostly · they understand and still leaveDrag · it works, and could work better
- Potential problem
“"Paid plans add unlimited practice sets and detailed analytics"”
A visitor cannot determine if the product is affordable or overpriced and leaves without signing up.
Proposalyou decideAAdd a pricing table showing the exact cost of the paid plan per month or year. - Potential problem
“Headline: "Build exam-ready English in 10 minutes a day."”
The page leads with the solution, failing to trigger the user's pain before offering the cure.
Proposalyou decideAMove the pain point "Replace long, irregular sessions" into the first viewport above the headline. - Potential problem
“FAQ section: "Is Nektar free?"”
Hiding the cost in an FAQ makes the business look like it is hiding the price.
Proposalyou decideACreate a dedicated pricing section above the FAQ. - Potential problem
“No mention of launch dates or limited offers”
Visitors bookmark the page for later and never return because there is no cost to waiting.
Proposalyou decideAAdd a launch-day incentive, such as a 30% discount for the first 100 users.
Don’t break these
The first viewport clearly defines the category and the specific outcome for the user.
The use of specific exam terminology like "Target 7.0" and "adaptive format" establishes immediate authority.
The four axes
Every point comes from a test. Open a row, or read the rubric.
Clarity35% of the score5100
5
5 passed · 0 partial · 0 failed → 100. Weighted at 35%, this contributes 35.0 of the overall 68.
Audience18% of the score3156
31
A3
The product is introduced in the headline; the pain of "long, irregular sessions" appears halfway down the page
fail
fail
3 passed · 0 partial · 1 failed → 56. Weighted at 18%, this contributes 10.1 of the overall 68.
Offer29% of the score12216
122
1 passed · 2 partial · 2 failed → 16. Weighted at 29%, this contributes 4.6 of the overall 68.
Proof18% of the score4100
4
4 passed · 0 partial · 0 failed → 100. Weighted at 18%, this contributes 18.0 of the overall 68.
35.0 + 10.1 + 4.6 + 18.0 = 67.7 → 68.
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