First grill
Five things to fix before launch day.
5
to fix
2
strengths
61
Cooked
Round 1 of 2
What we read · 11 Oct, 15:15
“Two of three pricing tiers are hidden, forcing a demo for basic cost discovery.”
Level 3 of 4 · Cooked
19 points to Well done
all open: 93
now 61
Raw 0–39UndercookedCooked 60Well done 80
5
locks on this page
+32
points in reach
93
could reach · Well done
Badges
- ✓First grill
- ✓Cooked — reached 60
- Well done — reach 80
- Before and after — finish round 2
What will go wrong on launch day
Fatal · they leave before they understandCostly · they understand and still leaveDrag · it works, and could work better
- Potential problem
“Prix à définir”
A visitor cannot determine if the 'Complet' or 'Entreprise' packs fit their budget and leaves.
Proposalyou decideAReplace 'Prix à définir' with a 'Starting at X MAD' price. - Potential problem
“Demander une démo”
The only entry point is a high-friction demo request with no low-risk alternative.
Proposalyou decideAAdd a '14-day free trial' or 'No credit card required' label to the CTA. - Potential problem
“Tous vos dossiers, de la pièce à la liasse”
The page assumes the user is already feeling the pain, failing to build tension before the solution.
Proposalyou decideAAdd a section before the product describing the cost of manual entry errors. - Potential problem
“L’IA saisit, vous validez”
This describes the process (how it works) rather than the outcome (what the buyer gains).
Proposalyou decideAReplace with the outcome: 'Eliminate manual data entry for your Moroccan dossiers.' - Potential problem
“Prix de lancement, provisoire”
The term 'provisional' is too vague to create a genuine reason to act today.
Proposalyou decideAState a specific expiration date or a limit on the number of launch-price dossiers.
Don’t break these
The use of specific Moroccan terminology (CGNC, Liasse IS, CNSS) establishes immediate authority.
The product screenshots showing the AI imputation process provide concrete proof of the core value.
The four axes
Every point comes from a test. Open a row, or read the rubric.
Clarity35% of the score3264
32
3 passed · 2 partial · 0 failed → 64. Weighted at 35%, this contributes 22.4 of the overall 61.
Audience18% of the score3156
31
3 passed · 0 partial · 1 failed → 56. Weighted at 18%, this contributes 10.1 of the overall 61.
Offer29% of the score22136
221
Proof18% of the score4100
4
4 passed · 0 partial · 0 failed → 100. Weighted at 18%, this contributes 18.0 of the overall 61.
22.4 + 10.1 + 10.4 + 18.0 = 60.9 → 61.
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