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Grill · 25 Oct · Round 1 of 2

What the art landing page review

59
Undercooked

Higher than 20 of the 41 other launches on the public record, level with 1 (49%)

0100

Each dot is one launch’s latest public grill · 29 Oct

“The page lists expensive art but ignores the risk of online purchase and the reason to act now.” 

First viewport of What the art as captured

What we read, 25 Oct at 12:27, at laptop width.

Visit whattheart.ru
Clarity35%
81
+28.4
Audience18%
14
+2.5
Offer29%
36
+10.4
Proof18%
100
+18.0
The sum 59.3, so
59
Measured, not scored
What the page does, not what it says.
measured 25 Oct · our browser, desktop 1280 × 800 · link check · axe-core
Largest paint, desktop
0.6 s
target ≤ 2.5 s
Layout shift
0.129
target ≤ 0.1
Links on the page
0 broken
23 checked
Accessibility
2 issues
elements must meet minimum color contrast ratio thresholds; heading levels should only increase by one

These do not change the score. The score comes only from the 18 tests; speed and accessibility are reported beside it because a slow or broken page loses people before they read a word.

First grill
Five things to fix before launch day.

5
to fix
2
strengths
5 to fix

What will go wrong on launch day.

Fatal · they leave before they understandCostly · they understand and still leaveDrag · it works, and could work better
  1. 01FatalOffer · O5 failup to +8.1
    “218 000 ₽”

    A stranger will not pay high sums for art online without knowing shipping, return, or authenticity guarantees.

    Proposalyou decide
    Add a 'Shipping & Guarantees' section explaining how the art is delivered and the return policy.
  2. 02CostlyAudience · A3 failup to +4.5
    “Покупка искусства редко бывает импульсивной”

    The core psychological pain point is buried below the fold, making the tool feel like a gimmick first.

    Proposalyou decide
    Move the insight about non-impulsive buying to the first viewport, before the product description.
  3. 03CostlyOffer · O4 failup to +8.1
    “No time-bound offer or limit”

    Visitors will bookmark the page and never return because there is no reason to download the app today.

    Proposalyou decide
    Add a launch-specific incentive or a notice that only [number] of original works are available.
  4. 04DragAudience · A1 failup to +4.5
    “Знакомьтесь с художниками”

    The copy is too generic; it doesn't signal if this is for seasoned collectors or first-time buyers.

    Proposalyou decide
    Explicitly name the audience, e.g., 'For those starting their first collection of original art'.
  5. 05DragClarity · C2 partialup to +6.6
    “Онлайн-галерея современного искусства”

    The headline describes the category, not the outcome, forcing the user to read the sub-headline to find value.

    Proposalyou decide
    Replace the headline with the primary outcome, e.g., 'See how original art fits your wall before you buy'.
2 strengths

Don’t break these.

  • The interactive demo in the first viewport showing real dimensions is a powerful proof of value.
  • The proof is honest and proportionate to the stage ('44 работы от 6 художников').
1 point to Cooked

Level 2 of 4 Undercooked

all open: 96
now 59
0406080
5
left to fix
+37
points in reach
96
could reach · Well done
Badges
  • ✓First grill
  • Cooked — reach 60
  • Well done — reach 80
  • Before and after — finish round 2
Every point from a test

The four axes

Every point comes from a test. Open a row, or read the rubric.

Clarity35% of the score
81
C1
Онлайн-галерея современного искусства
pass
C2
Примеряйте картины на своей стене в настоящем размере
partial
C3
Headline and copy are free of jargon like 'seamless' or 'AI-driven'.
pass
C4
Focuses on one thing: visualizing art in real size.
pass
C5
Загрузить в App Store
pass
4 passed · 1 partial · 0 failed → 81. Weighted at 35%, this contributes 28.4 of the overall 59.
Audience18% of the score
14
A1
No specific buyer segment named in the copy.
fail
A2
Покупка искусства редко бывает импульсивной
partial
A3
The problem of impulsive buying is mentioned only after the product features.
fail
A4
Addresses the person buying the art.
pass
1 passed · 1 partial · 2 failed → 14. Weighted at 18%, this contributes 2.5 of the overall 59.
Offer29% of the score
36
O1
40 000 ₽
pass
O2
Individual prices are listed clearly per work.
pass
O3
Prices (11k to 218k ₽) are consistent with original contemporary art.
pass
O4
No launch price, limit, or cost of waiting mentioned.
fail
O5
No mention of shipping, returns, or payment security.
fail
3 passed · 0 partial · 2 failed → 36. Weighted at 29%, this contributes 10.4 of the overall 59.
Proof18% of the score
100
P1
Real artists and specific works listed.
pass
P2
Specific dimensions (70 × 80 см) and prices.
pass
P3
Interactive demo in first viewport and app screenshots.
pass
P4
44 работы от 6 художников
pass
4 passed · 0 partial · 0 failed → 100. Weighted at 18%, this contributes 18.0 of the overall 59.
28.4 + 2.5 + 10.4 + 18.0 = 59.3 → 59.
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