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First grill
Five things to fix before launch day.
5
to fix
2
strengths

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PitchBuddy

Visit www.pitchbuddyapp.com
Grill · 15 Sept
60
Cooked
Round 1 of 2
First viewport of PitchBuddy as captured
What we read · 15 Sept, 11:37

“The page sells a tool to everyone, leaving the actual buyer wondering if it is for them.” 

Level 3 of 4 · Cooked

20 points to Well done
all open: 96
now 60
Raw 0–39UndercookedCooked 60Well done 80
5
locks on this page
+36
points in reach
96
could reach · Well done
Badges
  • ✓First grill
  • ✓Cooked — reached 60
  • Well done — reach 80
  • Before and after — finish round 2

What will go wrong on launch day

Fatal · they leave before they understandCostly · they understand and still leaveDrag · it works, and could work better
  1. FatalAudience · A1 failup to +4.5
    Potential problem
    “"Who is PitchBuddy for?" in FAQ”

    A visitor doesn't know if the tool is for them until they reach the bottom of the page.

    Proposalyou decide
    AMove the audience list ("founders, job seekers, creators") into the first viewport subheadline.
  2. CostlyAudience · A3 failup to +4.5
    Potential problem
    “"Practice public speaking. Get real feedback."”

    The page assumes the user is already sold on the solution without acknowledging the pain of speaking anxiety.

    Proposalyou decide
    AAdd a section above the fold naming the pain, e.g., "Stop guessing if your pitch is landing."
  3. CostlyProof · P2 failup to +7.9
    Potential problem
    “No testimonials or user counts”

    A stranger has no reason to believe the feedback is actually accurate or helpful.

    Proposalyou decide
    AAdd three specific testimonials with names, photos, and their specific speaking goal.
  4. DragOffer · O4 failup to +10.4
    Potential problem
    “"Free to download"”

    There is no urgency to act today, leading to bookmarks that are never revisited.

    Proposalyou decide
    AAdd a launch-specific reason to act, such as a limited-time free trial of premium features.
  5. DragClarity · C2 partialup to +6.6
    Potential problem
    “"Get real feedback."”

    This describes a feature of the app, not the transformation the buyer actually wants.

    Proposalyou decide
    AReplace with the outcome, e.g., "Speak with confidence in any room."

Don’t break these

High-quality, actual product screenshots that prove the interface exists.
Clean, jargon-free headline that avoids 'AI-driven' or 'seamless' clichés.

The four axes

Every point comes from a test. Open a row, or read the rubric.

Clarity35% of the score
81
C1
"Practice public speaking" + App Store buttons
pass
C2
"Get real feedback" describes the process, not the buyer's end result
partial
C3
Headline is free of jargon and adjectives
pass
C4
First viewport focuses solely on speaking practice
pass
C5
App Store and Google Play buttons are prominent
pass
4 passed · 1 partial · 0 failed → 81. Weighted at 35%, this contributes 28.4 of the overall 60.
Audience18% of the score
14
A1
Audience is only named in the FAQ section
fail
A2
"pitches, presentations, interviews" are generic terms
partial
A3
Page opens with the solution "Practice public speaking"
fail
A4
Addresses the person who would use and pay for the app
pass
1 passed · 1 partial · 2 failed → 14. Weighted at 18%, this contributes 2.5 of the overall 60.
Offer29% of the score
64
O1
"Free to download" in the footer CTA
pass
O2
Single free offer is unambiguous
pass
O3
Free entry is standard for this app category
pass
O4
No reason to download now versus later
fail
O5
"Free to download" removes initial risk
pass
4 passed · 0 partial · 1 failed → 64. Weighted at 29%, this contributes 18.6 of the overall 60.
Proof18% of the score
56
P1
Screenshots of the app interface
pass
P2
No named users, testimonials, or verifiable metrics
fail
P3
Actual app UI is visible in hero and 'How it works'
pass
P4
No exaggerated claims about user base
pass
3 passed · 0 partial · 1 failed → 56. Weighted at 18%, this contributes 10.1 of the overall 60.
28.4 + 2.5 + 18.6 + 10.1 = 59.5 → 60.
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