First grill
Four things to fix before launch day.
4
to fix
3
strengths
Is this your launch? LaunchGrill started this grill because its founder asked, and the critic graded it like any other. Claim it and it moves to your account, and your re-grill is open.
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72
Cooked
Round 1 of 2
What we read · 27 Sept, 20:13
“The page sells the psychology perfectly but fails to state the price, creating a friction-filled final step.”
Level 3 of 4 · Cooked
8 points to Well done
all open: 94
now 72
Raw 0–39UndercookedCooked 60Well done 80
4
locks on this page
+22
points in reach
94
could reach · Well done
Badges
- ✓First grill
- ✓Cooked — reached 60
- Well done — reach 80
- Before and after — finish round 2
What will go wrong on launch day
Fatal · they leave before they understandCostly · they understand and still leaveDrag · it works, and could work better
- FatalOffer · O1 partialup to +1.5Potential problem
“"Why it's paid"”
A visitor sees a justification for cost but not the cost itself, causing hesitation before the download.
Proposalyou decideAReplace the nav link with the actual price, e.g., "$5/month". - CostlyOffer · O5 failup to +3.5Potential problem
“no mention of trial or refund”
High friction for a paid app download without a 'try before you buy' guarantee.
Proposalyou decideAAdd "Try for 7 days free" immediately next to the App Store button. - CostlyOffer · O4 failup to +3.5Potential problem
“"Download on the App Store"”
No incentive to download today versus bookmarking for later.
Proposalyou decideAAdd a launch-window incentive, such as a "Founding Member" badge for the first 1,000 users. - DragOffer · O2 failup to +3.5Potential problem
“no pricing grid”
User doesn't know if there is a free version or multiple levels of service.
Proposalyou decideAAdd a simple "Free vs Pro" comparison table before the final CTA.
Don’t break these
The 'Alone vs. In a league' comparison table clearly isolates the product's value proposition.
The 'The maths' section provides a concrete, logical reason why the streak system works.
The 'What you've already tried' list uses highly specific, relatable failures to build trust.
The four axes
Every point comes from a test. Open a row, or read the rubric.
Clarity35% of the score5100
5
C1
"Private habit leagues"
pass
pass
C2
"Turn social pressure into the reason you show up"
pass
pass
C3
Headline is free of jargon like 'seamless' or 'AI-driven'
pass
pass
C4
Focuses exclusively on social pressure/leagues
pass
pass
C5
"Download on the App Store"
pass
pass
5 passed · 0 partial · 0 failed → 100. Weighted at 35%, this contributes 35.0 of the overall 72.
Audience18% of the score4100
4
A1
"You've started eleven times"
pass
pass
A2
"The little squares", "The Notion template", "Atomic Habits twice"
pass
pass
A3
First 50% of the page focuses on the pain of failing alone
pass
pass
A4
Addressed to the person struggling with habits
pass
pass
4 passed · 0 partial · 0 failed → 100. Weighted at 18%, this contributes 18.0 of the overall 72.
Offer29% of the score234
23
O1
Link "Why it's paid" in nav; price not on main page
partial
partial
O2
No pricing tiers or feature grid visible
fail
fail
O3
Price not visible to judge against outcome
partial
partial
O4
No launch price or limit stated
fail
fail
O5
No mention of trial, refund, or 'no card'
fail
fail
0 passed · 2 partial · 3 failed → 4. Weighted at 29%, this contributes 1.2 of the overall 72.
Proof18% of the score4100
4
P1
Screenshots of standings and scientific citations
pass
pass
P2
"Gail Matthews · Dominican University of California", "MIT"
pass
pass
P3
Detailed screenshots of the actual app interface
pass
pass
P4
No exaggerated claims of user count
pass
pass
4 passed · 0 partial · 0 failed → 100. Weighted at 18%, this contributes 18.0 of the overall 72.
35.0 + 18.0 + 1.2 + 18.0 = 72.2 → 72.
Full page read.
Grill your launch before your customers do.
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